John Montes

John Montes

John Montes, a two-time Sitecore Symposium speaker, developer and advocate of all things Sitecore Experience Commerce and general money making. He takes pride in thinking of and developing various ways to make marketing and sales easier for e-commerce users by leveraging existing solutions and techniques. He is a strong believer of not needing to reinvent the wheel and instead, create something that helps things move forward. For the past few years, he has focused his efforts in making Sitecore Experience Commerce stores smarter and more profitable through the use of Smart Product Recommendations using AI and Machine Learning. His latest efforts in his crusade for smarter and more profitable stores drove him to develop his Google for Retail plugin that will help Sitecore Experience Commerce users easily reach millions of online shoppers using Google's advertising engine.

Sessions by John

This session intends to give you a brief introduction to Google for Retail and how to take the first baby steps in utilizing it to reach millions of online shoppers. Using our Google for Retail plugin, we will show you how you can easily use your product catalog data for Google advertising purposes and keep them updated as real time as possible. Getting the product data to Google (and keeping it fresh) is the first and if not, most crucial part of your journey to reach millions of potential customers.